August 16th, 2011




Kershaw Kai

Online magazine has become the fashion houses carry forward the spirit of the brand

Online magazine has become the fashion houses carry forward the spirit of the brand is another important step, “CHANEL NEWS” www.chanel-news.com but CHANEL launched the official online fashion magazine, Chinese edition was formally launched on June 29 released; Journal within the covers of the “Karl Zone”, “Ms. Chanel Zone”, “star face to face,” “making of ad large,” and many other exclusive graphic valuable information to new and real perspective of the news, showing the good old CHANEL classic French elegance.

Demonstrate a high degree of forward-looking authority with the official CHANEL fashion magazines to attract more attention to fashion houses, I believe this will become a trend.

In early March, the Grand Palais in Paris, the Chanel 2010-11 Winter Fashion Series conference, Karl? Lagerfeld with “I’m from the north, I like snow,” lead us out of the spring and summer series of villages Tianyuan Nong Zhuang , to explore the North Polar ice and snow world. In order to withstand the extreme cold of the winter clothing lines that rich, arc, the rich sense of comfort, color is based on black, salt, white, gray and camel brown, dotted with a touch of red and iceberg blue. Coat the surface and in multilayer knitted or Long coat. This series very modern national style knit blend of patterns and collage patterns, and Karl? Lagerfeld like to call “fantasy furs FUR” artificial fur, to crack and vintage effects, Knitwear decorative tassels, there are hand-pumping required for the tweed hem, chiffon, wool and add more warmth. “FUR” decorated handbags and legs, boots, high heels heel stalactite-like icicles, snowflakes, tassels and feathers decorated with costume jewelry, decorated the whole winter wonderful shape. March 26, just two weeks after the conference ended, Karl? Lagerfeld led the staff to New York, in charge of shooting a large fall and winter ad. Brooklyn, New York landmark buildings as the background, Carl invited supermodel Freja Beha Erichsen and Abbey Lee Kershaw, dressed in gorgeous autumn and winter clothing, leisurely walking in the streets of Brooklyn, the use of natural light and shade effect, modern interpretation of the urban rich the mysterious northern winter style.

Do not think that the only CHANEL No. 5 perfume, No. 5 perfume is certainly well known, but the CHANEL fragrance family can all have worth, not only a good background, training is good, look good, even for men, too classic. Setting up shop in various brands of perfume industry, it was pretty dolled herself up, a little person trapped inside insanity, and CHANEL are all loyal to the family of self, nature and temperament.

New perfume followed the essence of each series, but with a new perspective for people to Kai Kai another elegant world, not Lenovo, about as long as you spray, sprinkle look, smell, feel, CHANEL naturally bring you into the fantasy and charm to the world.

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